توسعه محصول جدید بر پایه مدیریت دانش مشتری

the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have also contribution, in implementing text mining techniques for clustering algorithms.